Swedish media group buys Middle-earth Enterprises
Posted: Thu Aug 18, 2022 3:57 pm
I posted this in the update discussion thread as an example of the media focus that's sure to attract new-comers but I wanted to also create a dedicated thread to discuss the news on its own.
TheOneRing.net reports -
Embracer Group buys Middle-earth Enterprises and will explore new movies based on LOTR and Hobbit IP and characters
Well, this is a turn. Anything to get away from Saul Zaentz, I suppose.
TheOneRing.net reports -
Swedish video game and media company Embracer Group today announced the purchase of Middle-earth Enterprises (MEE) from The Saul Zaentz Company, acquiring all its IP for The Lord of the Rings and The Hobbit in the process.
One of the most-exciting aspects of this annoucement for Tolkien fans is Embracer’s suggestion that it will explore “additional movies based on iconic characters such as Gandalf, Aragorn, Gollum, Galadriel, Eowyn and other characters from Tolkien’s literary works.”
Embracer Group buys Middle-earth Enterprises and will explore new movies based on LOTR and Hobbit IP and characters
The press release also states that other opportunities include exploring additional movies based on iconic characters such as Gandalf, Aragorn, Gollum, Galadriel, Eowyn and other characters from the literary works of J.R.R. Tolkien, and continue to provide new opportunities for fans to explore this fictive world through merchandising and other experiences.
Middle-earth Enterprises will be a part of the newly founded operative group Embracer Freemode. The company will continue to operate independently under the existing Middle-earth Enterprises leadership team, working closely with Embracer Freemode management and other Embracer operative groups to foster opportunities, growth and synergies within the Group to continue to build and expand the great franchise.
Well, this is a turn. Anything to get away from Saul Zaentz, I suppose.